Hope + Vine

Creative Direction, Graphic Design, Custom typography

The client wanted a brand identity for launching their Wedding and Event planning business. The goal was to create something fresh, yet timeless. To evoke a sense of adventure with a polished theme. 

I wanted the branding to stand out in the weddings and event industry where almost every brand is an over-used script font. I decided to create a completely custom logo type, pair it with warm yet polished color tones, and complimented by a modern serif typeface. The vine symbol was inspired by and mirrors the lines in the logotype. The vine symbol illustration can also be applied as a pattern to create more visual interest and texture to print and digital items.  I loved working on this project and appreciate that the client trusted me to bring their vision and unique offerings to create a complete design system. The client received package brand assets, a brand guide, and a walkthrough of the brand guide.