The French Hen's brand was previously understated in comparison to the amazing space and community they have created in the Chapel Hill neighborhood of Saint Paul, MN. With their dishes that focus on local/quality ingredients and the home-town culture that has been cultivated there for years, this restaurant deserved a refresh that reflected just that.
Role: Creative Direction, Graphic Design, Custom typography
Project goal: The client wanted a brand identity for launching their Wedding and Event planning business. They wanted to create something fresh, yet timeless. To evoke a sense of adventure with a polished theme.
Solution: I wanted the branding to stand out in the weddings and event industry where almost every brand is an over-used script font. I decided to create a completely custom logo type, pair it with warm yet polished color tones, and complimented by a modern serif typeface. The vine symbol was inspired by and mirrors the lines in the logotype. The vine symbol illustration can also be applied as a pattern to create more visual interest and texture to print and digital items. I loved working on this project and appreciate that the client trusted me to bring their vision and unique offerings to create a complete design system. The client received package brand assets, a brand guide, and a walkthrough of the brand guide.
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