The French Hen

Creative Direction, Graphic Design, Custom typography

Project goal: The client wanted a brand identity for launching their Wedding and Event planning business. They wanted to create something fresh, yet timeless. To evoke a sense of adventure with a polished theme. 

Solution: I wanted the branding to stand out in the weddings and event industry where almost every brand is an over-used script font. I decided to create a completely custom logo type, pair it with warm yet polished color tones, and complimented by a modern serif typeface. The vine symbol was inspired by and mirrors the lines in the logotype. The vine symbol illustration can also be applied as a pattern to create more visual interest and texture to print and digital items.  I loved working on this project and appreciate that the client trusted me to bring their vision and unique offerings to create a complete design system. The client received package brand assets, a brand guide, and a walkthrough of the brand guide.

Dr Jenica came to me with an idea for a visual brand that offered her clients a sense of comfort and confidentiality. Developing the right illustration style for various iconography and the color palette was of utmost importance. Curating proper typography and layout options for digital and print applications was a secondary design task to display all the elements coming together to create a cohesive visual brand.